Did you know the default speed limit on most local roads has been 50 km/h since 2003?
North Sydney Council in collaboration with Lane Cove & Willoughby Councils has launched ‘It's Local. It's 50!’ Speed Campaign, once again, and this year we are asking drivers if they are ‘strong enough to drop & give us fifty’.
The new look It’ Local. It’s 50! Speed Campaign uses retro-style comic figures to speak mainly to the target group, comprising males 21-39 who make up the greatest number of casualties in speed related crashes, and takes on a more humorous approach - emphasising safety as a strength.
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Statistics from all three Council areas shows a disturbing number of crashes on roads, including a high number of casualty accidents. In the five-year period 2012-2016:
there were 2,312 crashes;
20 were fatalities and 2,292 included serious, moderate and minor injuries;
The highest proportion of crashes also occurred in the 50km/h zones, with North Sydney accounting for 44% of all crashes; Lane Cove accounting for 42% of all crashes, and Willoughby accounting for 45% of all crashes;
males made up the highest proportion of driver casualties with 63% of total casualties in North Sydney; 61% in Lane Cove and 60% in Willoughby;
Speeding was also the greatest contributing factor for all crashes, with the highest proportion being males 21-39 years of age;
North Sydney and Willoughby Council’s both had speeding as a factor in 10% of all crashes while Lane Cove had 14% of crashes involving speed. This accounted for a total of 383 crashes across the three Council areas.
It’s Local. It’s 50! Speed Campaign aims to:
Change consumer behaviour, especially young male drivers 21-39 years, in regards to the perception and acceptability of speeding within local 50 km/h areas;
Promote & instil a sense of responsibility on drivers, in general, to do the right thing and go 50 km/h on our local roads;
Raise awareness of the default 50km/h speed limit on all local roads;
Decrease the incidents of crashes on our roads.
While we seek to empower the male driver in a battle of ‘strength’ against speeding through this Campaign, the broader message is for everyone…
"Strong enough to drop and give us 50?"
It’s Local. It’s 50!
Contact: Road Safety & Sustainable Transport Coordinator 9936 8246
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