Marketing & Promotion Strategy
Advertising / Marketing consultants Frost Design have been appointed to undertake the North Sydney CBD Marketing Strategy. In collaboration with Council and other local stakeholders, Frost has developed a marketing campaign based on themes promoting the virtues of North Sydney’s work/life balance.
The strategy recommends a focus on initiatives such as events and activities, rather than a reliance on more traditional advertising campaigns. An accompanying brand with wordmark and tagline has also been developed to support the Strategy.
The Strategy will be officially launched in early 2015.
Council report and resolution - 19 May 2014 to adopt the Marketing and Promotion Strategy (43KB)
Council report and resolution - 13 October 2014 regarding tender for strategy implementation (33KB)